The Business of Innovation : Managing the Corporate Imagination for Maximum Results
Roger Bean, Russell Radford
This is a guide to building innovative, creativity-rich organizations through astute and skillful management. Whatever the end goal, this book provides a systematic process for managing focused, usable innovation - without the micro-managing that can stifle creativity. With examples from McDonald's, Toyota, Palm (Pilot), 3M, Sony, Singapore Airlines and others, this model helps managers and executives: nurture an environment of innovation; support market-focused innovation through effective policies; gather expert feedback to properly evaluate innovations; develop and launch innovations successfully; and project future trends and developments.
Рік:
2001
Видання:
1
Видавництво:
AMACOM
Мова:
english
Сторінки:
311
ISBN 10:
0814413102
ISBN 13:
9780814413104
Файл:
EPUB, 1.66 MB
IPFS:
,
english, 2001
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