A Word from Our Sponsor: Admen, Advertising, and the Golden Age of Radio
Cynthia B. MeyersDescribes how admen, advertising agencies, and sponsors shaped U.S. radio into a commercial entertainment medium from the late 1920s until the early 1950s. Views the development of twentieth-century popular culture through the lens of the advertising and broadcasting industries. Examines the intersection of commerce and culture in American mass media.
Рік:
2013
Видавництво:
Fordham University Press
Мова:
english
Сторінки:
288
ISBN 10:
0823253775
ISBN 13:
9780823253777
Файл:
PDF, 5.66 MB
IPFS:
,
english, 2013