The Reputable Firm: How Digitalization of Communication Is Revolutionizing Reputation Management
Pekka Aula, Jouni HeinonenThis book revisits the concept of reputation, bringing it up to date with the era of social media and demonstrating the significance of a good reputation for making sustainable business. Using an easy-to-follow approach, the authors present all key aspects business leaders should know about reputation in the age of the communication revolution and clearly demonstrate how a good reputation can be a company’s permit to do business, its raison d’être and a guarantor of trust.
Категорії:
Рік:
2016
Видання:
1
Видавництво:
Springer International Publishing
Мова:
english
Сторінки:
224
ISBN 10:
3319220071
ISBN 13:
9783319220079
Серії:
Management for Professionals
Файл:
PDF, 2.95 MB
IPFS:
,
english, 2016