Making Futures Work: Integrating Futures Thinking for Design, Innovation, and Strategy
Phil Balagtas
Learn how to get started with Futures Thinking. With this practical guide, Phil Balagtas, founder of the Design Futures Initiative and the global Speculative Futures network, shows you how designers and futurists have made futures work at companies such as Atari, IBM, Apple, Disney, Autodesk, Lufthansa, and McKinsey & Company. This book demystifies the process of Futures Thinking into a language that's practical and useful for both designers and strategists.
Рік:
2024
Видавництво:
O'Reilly Media, Inc.
Мова:
english
Файл:
EPUB, 39.12 MB
IPFS:
,
english, 2024