Understanding Broadcast and Cable Finance, Second Edition:...

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Understanding Broadcast and Cable...

Understanding Broadcast and Cable Finance, Second Edition: A Primer for Nonfinancial Managers

Name: Understanding Broadcast and Cable Finance, Second Edition: A Primer for Nonfinancial Managers
ISBN: 9780240809588

Broadcast Cable Financial Mana

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From on-air talent contracts and FCC regulations to syndicated program amortization to music licensing fees, electronic media deal with financial principles and jargon that are unique to American business. Understanding Broadcast and Cable Finance helps explain all the financial complexities of a modern electronic media enterprise. Whether you are a news director, sales manager, engineer or any other non-accounting professional that has a stake in the success of your company, this book will bring you up-to-speed on the essentials of financial management for broadcasting and cable. *Covers financial statements, systems, planning and budgeting, and much more*Written by experts from the Broadcast Cable Financial Management Association*Up-to-date with information about new revenue streams from Internet, digital, on-demand and mobile content

Категорії:

Fiction - Humour

Рік:

2008

Видання:

Видавництво:

Focal Press

Мова:

english

Сторінки:

233

ISBN 10: