Shopping with Freud

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Business & Economics - Sales & Marketing
Shopping with Freud

Shopping with Freud

Name: Shopping with Freud
ISBN: 9780415060073

Rachel Bowlby

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What is a consumer? Shopping with Freud looks at some of the surprising ways in which the consumer subject appears in a range of writings - from literature to marketing psychology to psychoanalysis. Rachel Bowlby shows how ideas about consumption are brought to bear on contemporary conceptions of choice in areas that seem far removed from a straightforward matter of shopping. She also shows that arguments and assumptions about the psychology of consumers themselves throw light on genderal questions of human psychology.

Категорії:

Business & Economics - Sales & Marketing

Рік:

1993

Видання:

Видавництво:

Routledge

Мова:

english

Сторінки:

144

ISBN 10: